|Brochure and catalog of sustainable foodservice supplies for wineries
Biomass Packaging is a master distributor and online retailer of sustainable and compostable products for the foodservice industry. While servicing their base of large volume customers, smaller distributors and foodservice management vendors, the company was looking to target specific B2B market segments with customized catalogs of products.
The first segment they wanted to try was wineries — particularly ones with retail, deli or catering operations, or ones that featured picnic areas for guests. They were also interested in reaching out to other wineries without food operations and those with biodynamic practices, that might be interested in safe, natural janitorial supplies.
Minkin Design created a friendly yet elegant 4-page brochure —photographing a select group of products onsite at a Napa Valley winery and writing compelling copy targeted to this specific market’s needs. We also developed an 8-page catalog of Biomass Packaging products geared to winery purchasing agents, and managed on-demand printing to ensure their sales reps had plenty of both pieces to take on the road.