|Master distributor of nature-based products for the foodservice industry
In 2004, Excellent Packaging & Supply (EPS) introduced a catalog of sustainable, nature-based products called Biomass Packaging. Their website consisted of a single, cluttered landing page containing PDF links to Excel spreadsheet pages.
Demand for their products grew, diminished, then started to come back. Ready to position themselves for the uptick, they recruited Minkin Design & Marketing to plan, direct, manage and implement all new marketing and brand strategies for their wholesale and distributor sales channels. In addition, they wanted to tap a new market — internet retail customers.
Positioning Biomass Packaging both as a division of their reputable parent company and a freestanding entity in the green products sector, key messaging focused on their company as the industry’s go-to authority and comprehensive resource for cutting-edge compostable, biodegradable and recyclable products.
We designed and developed two expansive CMS websites — one for wholesale/distributor customers, the other an online retail store for consumers — that feature:
|New E-commerce Website
|New Corporate Website