California Closets

Dealer catalog of closet accessories

In addition to their modular closet built-ins, California Closets offers an array of accessories for their closet, office and garage systems. However, their main catalog did not include franchise-specific offerings, just a brief, general selection of accessories.

Located in Northern California, one of their largest and most successful franchises was looking to increase sales of their system accessory offerings. They hired Minkin Design to create a stand-alone catalog for their showroom and for their regional reps to take along on sales calls.

We designed, photographed and managed on-demand print production for a 20-page accessories catalog, while remaining attentive to California Closets’ corporate brand standards. The result was as intended — increased customer awareness and accessory sales for the franchise.