|Employee Benefits Open Enrollment Campaign
A San Francisco benefits consulting company hired Minkin Design to develop an extensive Open Enrollment campaign for nearly 80,000 employees of their client, Netflix. The project presented some challenges:
The campaign consisted of a series of newsletters and plan comparison charts to the different audiences, a break room poster for office buildings and distribution plants, an Open Enrollment Overview brochure, a 24-page Benefits Summary Guide with tear-out reminder card, a forms folder, and an outer capacity folder to hold everything.
Working closely within Netflix brand guidelines, we came up with a “Cast and Crew” theme for the entire campaign, and a fun “Coming Attractions” theme for the poster, which contained important dates for management information meetings and enrollment.
Minkin Design met all of the challenges, and over a 4-month period created, managed and delivered all of the materials on time and within budget. Open Enrollment for Netflix that year was a big success with nearly full participation.