Rock for Good

Poster and banner for local concert series

The mission of Rock for Good Foundation is “to support the well being of children and families in the areas of health, education, music and the arts”. Rock for Good produces concerts and events that promote local musicians of all ages and raise funds to benefit the community in support of its mission statement.

Anne is on the Board of Directors, and volunteered the services of Minkin Design to create a poster and street banner for Rock for Good’s free summer outdoor concert series.

One of the challenges was how to fit  a lot of different information on the poster while determining which information needed to be most prominent in order to catch someone’s eye on the street or inside a local store. In addition to the bands, all sponsors needed representation on the poster.

We designed the Fillmore format poster to evoke the warm, lazy days of summer with a little bit of the psychedelic flair that the Bay Area music scene is famous for.

Bob photographed Novato’s iconic City Hall and used the image to visually anchor the poster and indicate where the concerts would be held. The word FREE at the top ensured attendance would be good, and it was for all three events.