Synergia Northwest

Seattle music festival and benefit concert for youth music programs


Synergia Northwest Website Web Site spacer The producers of this annual benefit concert contacted Minkin Design & Marketing to do a major overhaul and expansion of their existing homegrown website. Their primary goal was to attract sponsors for the event, in particular, large sponsors, and to entice performers — especially bigger names — to join them in this important endeavor benefiting youth music in their hometown.

We designed their website — their main marketing vehicle —  to not only look professional, but to also convey more size and legitimacy than their old, static website. Our goals were to build excitement for this annual event and convey as much information as possible through the website. Enhancements included:

  • A slide show for the home page featuring concert headliners
  • A music player, videos and set lists from past events
  • Prominent calls to action: purchase ticket links
  • A news box on the home page updateable via their blog
  • Home page spotlights of a performer and a beneficiary
  • New page links for sponsors, performers, beneficiaries
  • Performer and attendee quotes/testimonials

Each year for the past three, the event has been growing and attracting more media attention. The website was conceived to work throughout the year as a vehicle to build up their performance roster and sponsorships. After the great success of this year’s event, next year’s promises to be even bigger and better, with more large sponsors and more high profile performers.

New Website